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Doyon Hall uses Scenario Thinking as a tool for planning for an unpredictable future.
Scenario thinking can be used to help develop a strategic
plan or it can be used as a tool to help facilitate strategic
discussion.
Scenarios are a set of stories about alternative possible future business environments – sociological, technological, economic, environmental, and political – that are relevant, challenging, plausible, and clear. Scenarios are a tool for an organization to develop a deep, shared understanding about the complex, uncertain unfolding of its business environment and its opportunities and threats. Scenarios help us to reach beyond common conceptions of the future – they are a re-perceiving of our assumptions and conclusions.
Scenarios are useful for:
¨ Developing Next Practices
– innovative strategies for dealing with a highly
uncertain future
¨ Validating (or not)
and improving previously developed strategies or plans
¨ Providing a framework
for assessing new proposals and programs
¨ Creating a shared language
and a shared map of the future
¨ Developing a learning
organization
¨ Designing a plan for
creating the future
Doyon Hall partners with its clients to develop rich,
useful scenarios. We design and facilitate the process of
tapping the collective wisdom of the client organization
and identifying and exploiting new, unfamiliar sources of
knowledge and information.
The scenario thinking process consists of the following
basic activities and can be designed to meet your specific
needs:
• Leading deep conversations with formal and informal
leaders in the client organization to establish the key
questions and strategic issues at hand and to identify a
cross-sectional team representing all relevant portions
of the organization.
• Running one day to multi-day, residential scenario
workshops to construct a set of two to four scenarios
and, from these scenarios, to draw out strategic insights.
• Working with the leaders of the client organization
to convert these insights into conclusions and plans.
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